What is New Media Marketing?

New Media and Social Media are creating a lot of buzz these days . They seem to be all over, but understanding what it is and how to leverage it has some folks with questions . This is a brief explanation of  New Media and why we strongly suggest your business get involved.

Cone, Inc. a strategy and communications agency, defines new media in their 2009 New Media Study as:

dialogue among individuals or groups by way of technology-facilitated channels, such as social networks (e.g., Facebook); blogs; microblogs (e.g., Twitter); online games; mobile devices; photo-,audio- and video-sharing sites (e.g., Flickr, iTunes, YouTube); messageboards; etc. In some instances we also include Web sites and email.

New Media Marketing means being able to talk with a large network of people through many mediums . Some people doubt whether social media is simply a passing craze  . Many believe it is a true and permanent shift in the world of marketing and advertising . The days of corporations telling us what we want is over . The days of consumers telling what they want, and searching it out to get it, is here, and here for good .

There are many channels for New Media Marketing.  Many small businesses would be best served by beginning with a few of them at a time, and not adding more until they have figured out those.  The number one place to start would be to create or have created a blogsite.  Blogsites are better than static websites because they’re easy to maintain and update , you don’t have to know computer code to start or change them, and they’re more search engine friendly than static websites.

Your brand is your company, your business, your persona . How is it being portrayed online ? Is it being portrayed online at all? It’s like the Ken Kesey metaphor, “You’re either on the bus, or you’re off the bus.” Can you afford to miss the ride?

Visit Beech Marketing for more information and resources related to New Media Marketing.